About us

Founded by the husband-wife duo Mrs Parina Jain and Mr. Ankur Jain, we are a second-generation family business that was established in 2009 in Jaipur.

Under the guidance of Mr Sudhir Kumar Jain, we are a leading jewellery manufacturer and  retailer with an aim to recreate the extravagance of India’s royal heritage with our finest quality handcrafted jewellery.

Our Vision

To redefine the art of rich and traditional jewellery and create bespoke designs that are timeless.

Design Philosophy

To design in-house from the ground up, combining decades of design experience and age-old techniques, with modern technology and emerging trends.


Our collection ranges from intricate Kundan Meena and antique pieces to fine diamond jewellery for the modern Indian woman. From wedding, festive and daily wear jewellery to traditional, modern and contemporary jewellery, our creations are the perfect accessory for every occasion.


We participate in approximately 20 major trade shows of India and private exhibitions every year including IIJS (Mumbai), JJS (Jaipur) and JAS to name a few. We have also been featured in
popular magazines such as Vogue India, Taj Hotels magazine, Indian Jewellery magazine,
Solitaire international and more.